Prep Rita Sep Wk1 (sales collateral coordination)

## Must complete by Monday September 1 sync - [ ] Review Rita's August independence results - [ ] Facilitate coordination between Rita and Olivia+Jeerill: what messaging do Sales need? What does Rita need from Sales? - [ ] Provide mock metrics for case studies (since mock clients didn't have real traffic): "X% increase in visibility", "Y new leads in first month" — realistic but fictional