Prep Rita Sep Wk4 (launch content + Phase 3 gate)

## Must complete before Saturday review - [ ] Review October launch content: announcement posts, email blast, optimified.com copy updates - [ ] Review brand voice + content playbook — is it complete enough for someone new to follow? - [ ] Coordinate launch timeline with Sales: when do posts go live vs when does outreach start? - [ ] Prepare Phase 3 gate score: collateral, nurture sequence, Q4 strategy, metrics, launch readiness, playbook